About us

At Smiling Wolf we create holistic brand experiences which are memorable and distinct. An established team, steeped in experience, expertise and energy, we create ideas and develop brands with personality and resonance.

A joined up approach to design and branding–graphics, apps, web, digital, packaging, spatial, art direction and more, enables us to provide an all encompassing experience to connect  and engage our clients and their customers.

We work with the creative, cultural, entertainment and lifestyle industries:  Architectural practices to television, games to music, restaurants to festivals, we make great work – whoever the client.

Smiling Wolf welcome a broad range of briefs: a website that enthuses, a campaign that inspires, a poster that energises or an urban landscape which transforms – using appropriate means to develop beautiful, useful and effective results.

Offering ideas, strategies and vision to create complete brand worlds, we provide our clients with work that their customers will love, remember and cherish.


Art Direction
Design for environment
(Signage, public realm, exhibition, installation)
Design for print
Moving image


The Atkinson / BCA Landscape / Bido Lito / Brock Carmichael Architects / Camp and Furnace / Ceri Hand Gallery / DaDaFest / Elevator / Ellis Williams Architects / EMI Records / Evoid / FACT (Foundation for Art and Creative Technology) / FVMA / Grassland Records / Heaney Watson / International Development Centre for Research / Karsten Eriksen / Liverpool Biennial / Liverpool Philharmonic / Liverpool Vision / National Museums Liverpool / Open Eye Gallery / Rochelle School / Sony Computer Entertainment Europe / Starship Group

The team

Simon Rhodes – Director

Currently obsessed by:
a winged victory for the sullen and Portlandia

Twitter: @Smiling_wolf

Find me on Linkedin 

John Wai – Lead Developer

Needs a daily dose of:
the Double Negative and Creative Applications

Twitter: @JohnWai_

Andy Syson – Studio Manager

A big fan of:
Eastern Bloc everything

Michael Walsh – Designer

Buying everything from here:
unit editions


Trevor Green – Associate

Highly recommends:
Searching for Sugarman,  Georges Perec and Joao Gilberto – complete recordings 1958 – 61

The studio

Associations and memberships

Design Business Association

The Design Business Association exists to promote professional excellence through productive partnerships between commerce and the design industry to champion effective design which improves the quality of people’s lives.

Smiling Wolf are accredited members.



Simon is an infrequent contributor to Typetoken – an online magazine that asks you to join its journey into the symbolic world of typography. The site showcases, discusses and reviews the world of typography, icons and visual language.

He promises to post more often from now on.


Liverpool Baltic Triangle CIC

Simon Rhodes & Trevor Green are Directors on the board of Liverpool Baltic Triangle CIC.

Liverpool’s Baltic Triangle … once the city’s well-worn workshop, now a cutting-edge destination where pioneering creatives work and play.



Design Symposium North was conceived in 2008 by Liverpool creative agencies Smiling Wolf, Black & Ginger and Uniform. And now, as Designival, it is the most established graphic design event in the North West.


Featured publications

.net Magazine (Issue 175)

by International web magazine

Commissioned editorial feature

Date: May 2008

Web Design: Studios 2

by Taschen

Double spreads featuring websites for the Kooks, Baa Bar Group and Union North.

Date: March 2007

Web Design: Music Sites

by Taschen

Featuring websites for the Kooks, and the Rifles.

Date: August 2006


Fresh Awards (2012)


Category: Advertising Breakthrough

Project: Camp and Furnace
Client: Camp and Furnace

Fresh Awards (2012)


Category: Advertising Breakthrough

Project: Elevator Studios
Client: Elevator Studios

Big Chip Awards (2012)


Category: Best use of visual design

Project: Elevator Studios
Client: Elevator Studios

Roses Design Awards (2011)


Category: Website

Project: Ceri Hand Gallery
Client: Ceri Hand Gallery

Roses Design Awards (2009)


Category: Animation

Project: The Fairytale of Burscough Bridge
Client: West Lancs County Council

England’s Northwest
Tourism Awards (2009)

Highly Commended

Category: Public Space

Project: Market Place, Cockermouth
Client: Allerdale Borough Council

Landscape Institute Awards (2008)

Highly Commended

Category: Best Design under 1Ha

Project: The Fairytale of Burscough Bridge
Client: West Lancs County Council

Roses Design Awards (2007)


Category: Best Website

Project: The Maccabees
Client: Fiction/Polydor

The Big Chip Awards (2007)


Category: Manchester Digital Original Modern Award

Project: The Maccabees website
Client: Fiction/Polydor

Roses Design Awards (2006)


Category: Best Website

Project: Baa Bar, Modo, Bumper and the Ox
Client: Baa Bar Group

Roses Advertising Awards (2006)


Category: Best Website

Project: The Kooks
Client: Virgin/EMI Records

North-West Landscape Institute


Category: Public Artworks/Urban Landscape

Project: Thresholds to the ends of the earth – A collaboration with BCA Landscape, Leapfrog and Broadbent Artworks
Client: Beetham Organization

Roses Design Awards (2003)


Category: Best Website

Project: Culture Castles
Client: FACT

London International Advertising and Design Awards (2003)


Category: Best Interactive Education
Project: Culture Castles Website
Client: FACT

Roses Design Awards (2002)


Category: Best CD Rom

Project: Words Without Walls
Client: British Council, Brussels